“Ride on the Bright Side”

There’s a choice within ridesharing. A good one, and a not-so-good one. Our final campaign for Lyft highlighted their benefits through the eyes of the other guys — an unfortunate assemblage of dudes who can’t understand how a company can win by treating people better.

We partnered with acclaimed artist, Noma Bar, to create beautiful, hard-hitting out-of-home that leveraged his signature style of visual metaphor to further reinforce the benefits of riding with Lyft.

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